Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want only some parts of your life revealed. How can you achieve this?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he filter what appears? There is a solution to this. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.
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